The Science of persuasion

In this chapter of the book, we focused on the six different types of persuasion principles. liking, reciprocity, social proof, consistency, authority, and scarcity. While reading this chapter I figure out that science is used in daily life. Science is one of the bigger things in human daily life. To break this down into different parts, I will explain each of the principles of persuasion. These six principles can be very important factors in running a business because they help you run an organizational better. 

Liking: liking is the need to agree with a person who shares the same values as you. 

Reciprocity: the need to give back what you have received.

Social proof: the need to follow those who are similar mindsets as you.

Consistency: people like to fulfill, public and voluntary commitments.

 Authority: the need to trusts those that wear a uniform or some sort of visual representation. 

Scarcity: the need to get something that is limited or difficult to get